Why Woven is the Go-To for Multi-Unit Management: Insights from CEO Matt Goebel
September 17, 2024
In multi-unit businesses, operational consistency and scalability are essential for success. As franchise systems grow, they face unique challenges in maintaining efficiency and delivering quality service across locations. Woven, a SaaS platform built for multi-unit operations, is tailored to solve these challenges. For our team-driven “Power Hour” campaign, I recently sat down with Matt Goebel, Woven’s Founder & CEO, to explore his journey from software consulting to entrepreneurship and discuss what makes Woven a standout solution in the franchise space.
The Journey to Woven
Matt Goebel’s story begins with a passion for programming at just nine years old, which later blossomed into a 15-year career in software consulting. His focus? Franchises. Over the years, Matt developed several software solutions for franchise clients, gaining deep insights into the pain points that multi-unit operators face.
However, consulting alone wasn’t enough. “I realized that many of the problems I was solving were recurring across different clients. That’s when I knew there was a need for a more comprehensive solution,” says Goebel. And thus, Woven was born—a platform designed to centralize and simplify the complex operations of multi-unit businesses.
A Unique Perspective: From Franchisee to SaaS Leader
In 2016, Matt and his wife became multi-unit franchisees for Massage Heights, opening three locations. This hands-on experience gave Matt an intimate understanding of the challenges franchisees face, from managing day-to-day operations to scaling while maintaining quality control.
“I got to experience firsthand the pain points that franchisees deal with—especially as you scale from one or two locations to five or more,” says Goebel. This unique blend of technical and operational experience has been instrumental in shaping Woven’s offerings, ensuring the platform meets the real-world needs of franchise owners.
The Problem with Scaling
One of the major issues Matt noticed, both as a consultant and franchisee, is the difficulty of scaling cobbled-together systems. For smaller operations with fewer than 10 units, there’s often an intense focus on reducing minor costs, which can result in missing out on larger opportunities. For larger operations—those with 50 or more units—these disparate solutions become impossible to scale.
“Woven was built to solve this exact problem,” explains Goebel. “We provide centralized operational tools that allow multi-unit businesses to maintain consistency and accountability as they grow. This is especially crucial for franchise systems that need to ensure uniformity across all locations.”
Why Woven Stands Out
Woven’s differentiation lies in its deep understanding of the franchise industry and its focus on addressing common operational needs across multi-unit businesses, regardless of industry. Whether it’s communication, task management, or employee scheduling, Woven offers scalable solutions that can grow alongside a business.
“We don’t try to offer everything upfront,” Matt shares. “We focus on solving a specific pain point first. As trust builds, we expand the services we provide, ensuring our clients get exactly what they need to succeed.”
Another key differentiator? Woven’s customer support. Unlike typical SaaS companies that offer generic or minimal support, Woven prides itself on providing hands-on, personalized service. This commitment to customer success has resulted in a 98%+ client retention rate, a testament to the platform’s ability to deliver real results.
What’s Next for Woven?
With a recent capital raise fueled by existing clients, Woven’s future looks bright. “The fact that our customers are willing to invest in us shows just how strong our relationships are,” says Matt. While the platform itself won’t see major changes anytime soon, the focus will shift toward increasing market share and industry impact.
“Our goal is to become the go-to solution for multi-unit operators across industries. We’re looking at expanding our reach through targeted marketing efforts and making sure the broader franchise community knows about the value we offer.”
Bringing it All Together
The name Woven itself reflects the company’s mission—to bring together the fragmented elements of franchise operations into a cohesive, scalable system. With its industry expertise, client-focused approach, and strong customer support, Woven is uniquely positioned to help multi-unit businesses thrive.
Ready to take your franchise operations to the next level? Learn more about how Woven can streamline your processes and help you scale with confidence by visiting startwoven.com.
