Woven Welcomes Aaron McMartin as New Vice President of Sales

May 21, 2024

[Indianapolis, May 21 2024] – Woven, the leading multi-unit operations management platform, is thrilled to announce the appointment of Aaron McMartin as its new Vice President of Sales (a brand-new role for the organization). With an extensive background in sales and development spanning over two decades, Aaron brings a wealth of experience and a deep understanding of the challenges facing multi-unit & franchise businesses in various industries.

Aaron McMartin’s career journey is marked by a steadfast commitment to excellence. Beginning in banking and financial services, Aaron honed his skills over a decade before transitioning to work with franchisors and franchisees. Over the past 16 years, he has built a remarkable portfolio of clients spanning across 60 countries and diverse sectors such as professional training, food & beverage, personal services, and children’s education.

In his role as a consultant, Aaron has consistently encountered operational challenges and the ongoing struggle to attract and retain top talent within organizations. This pursuit for solutions led him to Woven, where he discovered a transformative platform designed to streamline operations and empower managers & owners to focus on their most valuable asset—their employees.

“I can’t believe that something like Woven exists,” Aaron remarks. “The efficiencies and structure provided by this platform greatly simplifies the lives of managers and owners, allowing them to focus on their employees. At the same time, employees are able to engage simply and more thoroughly, and navigate things such as scheduling, training, and communication with incredible ease.”

Aaron’s decision to join Woven was fueled by his admiration for the platform’s potential to drive substantial change within organizations. “After spending time with the leadership team at Woven, and seeing the incredible strides it allows clients to take, I knew I wanted to be a part of it,” he shares.

In his new role as Vice President of Sales, Aaron will play a pivotal role in expanding Woven’s client base by showcasing the platform’s benefits to multi-unit/multi-brand franchisees and franchisors alike. His deep understanding of client needs coupled with his passion for driving meaningful change positions him as an invaluable asset to the Woven team.

“We are thrilled to welcome Aaron to the Woven family,” said Matt Goebel, CEO of Woven. “His unparalleled expertise and unwavering dedication to client success will undoubtedly propel Woven to new heights as we continue to empower multi-unit and franchise businesses worldwide.”

About Woven:

Woven is a best-in-class business management platform designed to streamline operations and drive growth for multi-unit & franchise businesses of all sizes. With powerful features ranging from scheduling and training to communication and performance tracking, Woven empowers managers and owners to focus on what matters most—their people. Learn more at www.startwoven.com.